They say don’t judge a book by it’s cover.
The saying isn’t “don’t judge a company by it’s logo”. That can be a problem for small businesses that aren’t aware that their image is an issue.
Within nanoseconds, consumers decide whether or not they like your product or company. This judgement process begins with the logo or your brochure because people want to align themselves with the right brands.
Even though design isn’t my strongest suit, I’ve worked with several small businesses that have decided they want to change their look or brand. I’ve worked with a few start-ups that wanted my help in creating that image from scratch. Either way, several business owners have looked to me to help them create an image that makes them proud.
I have a few samples of how I’ve helped companies build their brands in their initial efforts to reach out to potential customers.