First drafts

Click here to learn more about first drafts and their importance to my creative process.

More often than not, the first draft is the worst.

OK. Almost always the first draft is the worst.  That stands for design, writing, and pretty much every idea I’ve ever had.

As someone that writes a lot, I find myself drafting and redrafting, then drafting again so I can draft a new draft.  That was an intentionally misleading sentence and I apologize.

But what a great feeling it is when the right words are in the right places or the right piece of the picture is in the perfect spot of the shot.  But rarely do I get there immediately from the start.

Being able to draft and redraft is actually a really nice skill to have acquired because it’s really, really, helpful when working with others on public relations and communications campaigns.  You have to be able to present something and then show it to your client with an open mind.

We’re here to make suggestions, and then they have the option to listen to us or ask for a new design.

The photo linking to this post is actually the rough draft and it’s not been approved, sanctioned, and it even has the wrong color behind the logo and the wrong logo on it, but the point is to illustrate that it’s not perfect.  It’s something that I’m taking to Nancy this weekend so that we can rip it to shreds and rebuild it from the ashes.

Design is kind of fun like that.

There’s so many moving parts to the project that I’ve had to create a Microsoft Excel file to keep track of all the pieces.  Logos, typos, and brochures, oh my!

Why I go for these puns I’ll never know, but I do know that there are currently several rough drafts of documents sitting on my computer just waiting to be remolded into something presentable.  I constantly find myself thinking about adding a picture here or changing some of the copy there.  It’s a process just like anything else.

I guess the point of this blog post is understanding that no matter what you choose as a capstone for a Masters Degree, there’s always going to be plenty of rough drafts and first drafts and less and less beer draughts because it’s very time consuming to sit and come up with a raw idea.

That’s why so many designers and writers have a hard time parting ways with their work; they grow so attached.  I know that it was a hard lesson to learn, but like I’ve said before, it’s the best lesson that I ever did learn.

While there are many drafts sitting on my computer, I know that in time they’re going to slowly become finished products, and that’s really why we do what we do.  There’s no better feeling than seeing that finished product that you know is going to help your client.

Thank you for reading.

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